Dare to Blog

We know for the fact that blogs are the hottest thing these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog.

• Blog is web based so you can update and post new articles anywhere, anytime. It’s a dynamic medium that can be updated on a moment’s notice.
• Subscribers can subscribe to your RSS (Really Simple Syndication) feed and have your content delivered straight to their desktop. This delivery system bypasses spam filters and readers get exactly the content they want.
• No web site to mess with. It’s very inexpensive way to set up a web presence for your ezine. There are several sites where you can set up a free blog and others are very reasonably priced for the massive exposure you can get.
• You can set up links for ads and your affiliate programs in side columns so you don’t have to include them in your ezine format.
• You can set up a subscription form and send emails to your subscribers when new content is added.
• Blogs link to other blogs which helps you create a viral marketing system and increases your exposure in search engines. Search engines LOVE text based, fresh content that is highly focused (key word rich).
• You can use your ezine blog to become a trusted expert for your subscribers, by filtering content for them so they don’t have to visit hundreds of web sites.
• You have an instant archive of all your articles. When you post an article, a new page and permalink is created. People can share that link with others and be sent directly to the article being referenced.
• Readers can comment on your articles, which creates rapport and trust between you and your subscriber. Comments also add rich content to your site and again, help your ranking in the search engines.
• The bottom line is this: using a blog can help you attract more visitors who become subscribers and then eventually become clients.

A young man was getting ready to graduate from college. For many months he had admired a beautiful sports car in a dealer’s showroom, and knowing his father could well afford it, he told him that was all he wanted. As Graduation Day approached, the young man awaited signs that his father had purchased the car. Finally, on the morning of his graduation, his father called him into his private study.

His father told him how proud he was to have such a fine son, and told him how much he loved him.

He handed his son a beautifully wrapped gift box. Curious, but somewhat disappointed, the young man opened the box and found a lovely, leather-bound Bible, with the young man’s name embossed in gold. Angrily, he raised his voice to his father and said, “With all your money you give me a Bible? And stormed out of the house, leaving the Bible.

Many years passed and the young man was very successful in business. He had a beautiful home and wonderful family, but realized his father was very old, and thought perhaps he should go to him. He had not seen him since that graduation day. Before he could make arrangements, he received a telegram telling him his father had passed away, and willed all of his possessions to his son. He needed to come home immediately and take care of things.

When he arrived at his father’s house, sudden sadness and regret filled his heart. He began to search through his father’s important papers and saw the still new Bible, just as he had left it years ago. With tears, he opened the Bible and began to turn the pages. His father had carefully underlined a verse: Matt 7:11, “And if ye, being evil know how to give good gifts to your children, how much more shall your Heavenly father which is in heaven, give to those who ask Him?” As he read those words, a car key dropped from the back of the Bible. It had a tag with the dealer’s name, the same dealer who had the sports car he had desired. On the tag was the date of his graduation, and the words… PAID IN FULL!